Website Marketing

At Laubacher Multimedia we understand that marketing your website is almost as important as having a website in the first place. That's why every team member goes through SEO Training and every team member is judged in part by how they help a website succeed in it's marketing efforts.

Web Marketing Basics

If you truly want your website to succeed you need to have an understanding of Web Marketing Basics. Here are some of the "basics" we suggest to our clients.

Don't Forget The Obvious

Just having a website isn't going to do much good if you aren't telling people about it. Make sure to put your website URL on your business cards, in your email signature, in your brochures, on your vehicles (if you have them), on any signs that you have, and in ANY advertising that you do. These seem like simple reminders, but it's amazing how many people forget these common customer touch points.

Content Is King

Don't rush your content preparation. Search engines rely on the words in your website to tell them what your site is about. Make sure to use your keywords often in your content. Don't try to cram too much information on a page. Spread content out into pages by topic. Then make sure to use headings on your pages to seperate out the sections of the page.

Keep Your Visitors In Mind

Just because you want to tell your website visitors something doesn't mean that they want to read it. So keep them in mind as you build your website. Don't assume they know something that is common place to you. But don't talk down to visitors either. If you're not good at writing content for your site hire a professional writer.

Do Your Research First

Don't assume that just because your competition is doing something that it is working for them. Do your research first by talking to your customers to find out what they would find useful about your website. Ask them how they would find your product or service online. What words would they use? Would they use Google or a professional directory? Use this information to target your web marketing strategy.

Search Engine Optimization (SEO)

Search engines are the #1 way people find information these days. So being ranked by the search engines is very important to most people. It's pretty easy to be ranked on your company name and maybe your industry and town, but it's harder to be found by those people that don't yet know who you are. That is where Laubacher Multimedia comes in. We can help you optimize your website so that it is ranked well for your most important keywords.

Without giving away everything we do, here is our basic process:

Find Your Niche in Your Industry or Market
Perform a Baseline Analysis to See Where You Currently Rank
Optimize Your Website Based on the Information We Have
Increase the Number of Websites that Link to Yours
Monitor And Adjust Your Website As Needed
Implement Additional Web Marketing as Needed

Contact Tim Laubacher today to learn more about our SEO Services. 860-432-9331

Competitive Analysis

Laubacher Multimedia's Competitive Analysis service is a great way to begin any web marketing campaign. One of our Internet Marketing Professionals performs the analysis using methods and tools from Web CEO. The end result is a report showing what the prime keywords for your site should be, what your current ranking is for each of the prime keywords, who your main competitors are per prime keyword and how string are they, and a suggested page listing. The Competitive Analysis is highly recommended for anyone who is looking to compete online for business.

Email Marketing

Laubacher Multimedia offers a wide range of Email Marketing Services from monthly opt-in newsletters to full fledged national email marketing campaigns. Contact Tim Laubacher to discuss the options available for Email Marketing. 860-432-9331